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Explore careers with an MSc in Agriculture
Author: Nensi Klasan In recent years, the desire to get a Master’s in Agriculture has risen a lot. Actually, young people realized that the agriculture industry can be very profitable and with a high impact globally . In particular, the agricultural sector is positioned as a critical sector that influences everything from farming to human nutrition, food production, and processing. For this reason, an MSc in Agriculture aims to elevate a country’s agricultural landscape th
3 min read


Sustainable Marketing: Promoting Eco-Friendly Brands
Sustainability isn’t just a buzzword—it’s a revolution reshaping the business landscape. As eco-consciousness sweeps through consumer mindsets, the clamor for green products intensifies. Leading this charge is sustainable marketing, spotlighting brands that champion environmental responsibility , ethical integrity, and social justice. This dynamic approach not only trims a company’s carbon footprint but also resonates powerfully with today’s discerning, planet-loving shopp
3 min read


Greenwashing or “False Marketing”? How not to fool consumers
Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why
2 min read


Green marketing: the new communication of sustainability
Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t
3 min read
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