Author: Metka Volmajer It is a popular misconception that human resources (HR) are only initiatives with no bigger purpose. However, they are an important field of expertise in a strategic context . The power to attract and retain top talent , and a strong employer branding , while keeping a competitive advantage ? They reflect the ability of the business . What Is Employer Branding? Part of the HR organizational process is employer branding . Its job is to present the com