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Emotional Investing: how Fear and Greed Influence Decisions
Fear and greed are two of the most common emotions influencing decision making on the stock market . Fear can lead to panic selling when markets decline, and greed leads to buying overheated stocks with the expectation of continued rapid gain. In this article I will analyze how fear and greed influences people’s actions on the stock market , so you can avoid these mistakes, when you are investing. The role of fear in investing The phenomenon that happens, when the stock
3 min read


Digital Empathy: How to Manage Teams in a Hybrid World
Author: Lorenzo D’Amore The shift to remote and hybrid working has been revolutionary. It has radically transformed the way we collaborate, communicate and connect. While offering an unprecedented level of flexibility and innovation, this new era of work has also brought challenges to the fore, especially with regard to maintaining and developing fundamental, but often undervalued, skills that underpin team cohesion and productivity . This raises an important question: are ou
4 min read


Beyond the gaze: sensory marketing and the psychology behind the scents and sounds of brands
Author: Sagida Allioua The art of sensation: when marketing becomes an experience It is not always the slogans we remember. Sometimes it is the smell that greets us in a store, a sound that makes us smile, or the feel of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your
5 min read


Micro-storytelling: the new frontier of marketing in a 3 second world
Author: Sagida Allioua The new era of “less is more “ In the chaotic battlefield of modern marketing, your story has three seconds to get...
5 min read


The Soft Skills Revolution-How Emotional Intelligence Can Boost Workplace Productivity
Author: Marianna Komjáti For long-term success, soft skills are often more important than hard skills . Hard skills are measurable abilities , like degrees or language exams. While soft skills include personal and interpersonal abilities . Like communication, teamwork, and problem-solving. Developing soft skills boosts both individual growth and workplace success . What is Emotional Intelligence (EI)? Brief definition and key components: Emotional intelligence (EI) is
4 min read


The COM-B model in HR: Understanding behavior through skills, opportunities, and motivation
Author: Anna Why do employees behave the way they do - or exactly the opposite? Why does desired behavior often fail to materialize in...
3 min read


Emotions in the workplace
Emotions in the workplace, like displaying anger, fear, sadness, or even excessive happiness, has been the ‘’hot potato’’ of corporate life.
3 min read


How To Encourage Emotions through Marketing Campaigns
Although it is considered very difficult to evoke emotions in a digital environment, sometimes it is easier to achieve this through...
4 min read


Weather and its Effect on Financial Behavior
Do we determine not only the clothes we wear but also our investments according to the weather?
4 min read
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