Author: Magdalena Simova A startup is a starting firm or business that focuses on innovative products or services and often uses modern technology. Since it´s a company in its early stages, it needs to become visible in the market. This creates space for other techniques to reach potential partners. Not just cold emails. Proactive outreach  helps startups discover new contacts. Instead of waiting, they take initiative and create their own opportunities. We´ll take a look at h

Author:  Lana Sertić Introduction In today’s digital world , the social media  presence of your company  is often the first impression  a customer  has of your brand . Just as it usually is for people privately, when you’re about to meet someone, you stalk their socials .  Whether that’s a Facebook , Instagram , or LinkedIn   page . These platforms  act as digital storefronts  and are usually used to paint a picture of you as a company . What you should not do is be inactive