Author : Flaminia Baldella There are a lot of posts saying “marketing is dead” and that AI is poised to wipe out the entire industry. I can get this point of view… it can look like the whole marketing discipline is disappearing, but it isn’t!  What’s happening is the growth of the performance marketing, where everything is spent provide real outcomes like leads, sales and long-term growth. Marketing isn't dying, it's just evolving, becoming more accountable, sharper, and a f