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Green or Fake? The Thin Line Between Green Marketing and Greenwashing
Author: Jennifer Argenton Introduction Over the last few decades, sustainability has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr
4 min read


How Pop Culture Shapes Marketing Trends
Author: Ga briela Kalinová Introduction Pop Culture is a collection of trends and practices adopted from popular media such as films, tv...
4 min read
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