Author:  Lana Sertić Introduction In today’s digital world , the social media  presence of your company  is often the first impression  a customer  has of your brand . Just as it usually is for people privately, when you’re about to meet someone, you stalk their socials .  Whether that’s a Facebook , Instagram , or LinkedIn   page . These platforms  act as digital storefronts  and are usually used to paint a picture of you as a company . What you should not do is be inactive