Author: Flaminia Baldella Brands have long relied on a transactional branding strategy. This approach emphasizes immediate sales, often through frequent marketing campaigns, discounts, and messaging that centers on the product itself. However, the landscape is shifting. Marketing is evolving into a relational model , as consumers increasingly seek connection, identity, and meaning. Fitness and Wellness communities exemplify this change, demonstrating how brands are moving a

Author: Dóra Fekete The way in which the population is involved in the making of decisions, and the extent to which this happens, fundamentally depends on the quality of local democracy . The demand for participation is not only a normative requirement but also a determining factor of the effectiveness and efficiency of public policies . According to international literature, the broader the involvement of society, the more the decisions reflect the real needs of local commun

Blockchain technology has revolutionized many industries, and it’s now making waves in esports through the rise of fan tokens. Fans of esports teams , especially from major teams like OG Dota 2 , can now connect with their favorite teams in new ways. OG Fan Tokens aren’t just digital assets, they’re transforming how teams interact with fans, creating deeper engagement and involvement . In this article we will explore how OG Fan Tokens are reshaping fan interaction, establi

Author: Pavla Cermakova In a world where the pursuit of meaning and purpose holds significant value, a Master of Divinity (M.Div.) stands as a beacon for those seeking to explore spiritual realms and contribute positively to society. However, the misconception that this degree solely leads to careers within religious institutions is far from the truth. Rather, the diverse skill set acquired during M.Div. studies opens doors to a wide array of professional opportunities acros

Author: Jennifer Argenton   Introduction Colors, memories, and the belief that death is but a bridge come alive in Mexico  every November 1st  and 2nd . It is a day of festivity rather than sadness; it is a call to the souls of loved ones to come back and for the families to remember them in rich symbolism, food, altars, and stories. The streets fill with music and scents of marigolds as laughter dissolves boundaries between the living and the dead. This is a vibrant traditio