Author: Marianna Komjáti   Introduction Christmas is the most important period of the year for many businesses . The sales rate is very high. During the holiday season costumers are more emotional driven and they spend more money than other times during the year. It’s a competition between companies so making discounts is not enough. Keep in mind that your c ompetitors will be very creative in how to make people choose them. Brands design very attentively, well-struct