Author: Zoltán Kertai To   begin   with , negotiation is a  main factor in link building; on the other hand, many digital marketers don’t realize how important it is. In fact, good content usually gets most of the attention, but real success depends on how well you can negotiate. Moreover, every link-building deal is an exchange of value  — such as authority, visibility, and trust — and knowing how to balance these things makes a big difference. As a result, the best partners

Author: Lorena Milanović Introduction  SEO metrics  are very important when expanding a website . Currently, Domain Ranking  (DR) and Authority Score (AS)  are two of the most commonly discussed metrics. These tools are easy to use and give you a solid overview of how your website is performing, which is why platforms like Semrush are widely used by marketers today. But we are interested in what are the real metrics of these results? It is important to know how they can be u

Author: Paul Thiebaut Introduction Grey hat marketing  is in between the moral strategy  of white hat  and the risky strategy  of black hat . The strategies are in transition with new SEO methods  that emerged in 2025 due to the development of artificial intelligence . However, how can one utilize them without damaging a blog's credibility ? Google  and other search engines  are smarter than ever. They identify and sanction abusive methods , yet there are certain methods that

Author: Arhou Ahmed Introduction   Since the early days of SEO , two roles have dominated link acquisition strategy: link builders  and outreach  specialists. Thanks to them, brands were able to increase their authority and improve their positioning on Google . Often working behind the scenes, these professionals contacted dozens of sites to create partnerships  or publish sponsored   content . Although this method worked for a long time, it was based on a cumbersome, slow-mo