Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why

Author: Natalia Ferkov á In today’s digitally saturated world , traditional travel marketing advertisements or messages often get lost. With many destinations, hotels, deals or experiences that are everywhere over the Internet, brands need more that just catchy slogans, nice website or pictures. Therefore, brands need to t ruly connect with their customers and mainly to stay in their minds. To success this strategy we know a special marketing tool, called storytelling .  It

Author: Doria Keretić  Introduction TikTok  began as an entertainment app with dances and viral music. However, there have been some...

Author: Sagida Allioua The new digital dilemma  In a world that never stops running, it is increasingly common to feel like you are always one step behind. We are bombarded with constant stimuli  and try to keep up with the frenzy of the online world so as not to miss anything, to belong and experience everything.  In 2025 It is well known that FOMO( fear of missing out)  is a widespread phenomenon that leads to potentially dangerous psychological consequences. Yet people ar