Author: Gabriela Kalinová Introduction The word " femvertising " is a combination of two words, feminism and advertising. Simply put, it...

Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...

Author: Martina Gortana Introduction In the past few years, digital platforms have transformed the way we communicate and build connections.Because of social media, it is now common to share your feelings, opinions, and everyday experiences with hundreds of others. But this virtual connection is often shallow and doesn't replace the depth of real relationships.As a result, there is a growing phenomenon: the growth of digital loneliness . Therefore, it is necessary to explo

Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...

Author: Sagida Allioua The flawless lie   Just a small question to start. You read a five- star review that describes a product : “the best ever , nothing to say , buy it”. What do you think? You probably let out a sarcastic sigh and scroll to look for a review that seems more truthful. But why does a review that is too positive not seem real to us ? This is called the paradox of authenticity  : the more something looks good , or the more positive a review is , the more it lo

Author: Chiara Veri From Connection to Disconnection? Because of or thanks to social media there has been a very profound change  in the...

Author: Chiara Veri Communication in the Digital Media Age The digital media age in which we find ourselves runs faster and faster, and...

Author:   Nafay MAOULIDA Date of Publication: 15.7.2025. The world got louder in 2025 — but successful brands  got quieter. You'll no longer have to shout, “ Buy now!”  on huge billboards and gaudy pop-ups. Rather, most brands are becoming part of the quiet art of quiet marketing — that's less loud, but true marketing, which whispers instead of yelling.  And this isn't a case of “ transacting ” trust; this is a case of building them up over a long time by engaging emotive ima

Author: Lana Sertić 1. Introduction A backlink   is a link created when  one website links to another . It’s important because it helps...

Personal branding and tips to understand its level