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Netflix and Ads: How Streaming Changed the Rules of Marketing
Author: Gabriela Kalinová Introduction Streaming has changed significantly over the course of history. Owning a television was not...
3 min read


How Pop Culture Shapes Marketing Trends
Author: Ga briela Kalinová Introduction Pop Culture is a collection of trends and practices adopted from popular media such as films, tv...
4 min read


Femvertising: When Feminism Becomes a Marketing Tool
Author: Gabriela Kalinová Introduction The word " femvertising " is a combination of two words, feminism and advertising. Simply put, it...
4 min read


From Jingles to Reels: How the Way We’re Convinced to Buy Has Changed
Author: Jennifer Argenton Introduction For years, TV commercials relied on music and jingles to make a product or service instantly...
5 min read


How AI Is Reshaping Marketing Strategies: What University Students Are Learning in 2025
Author: Lorena Milanović Introduction Marketing has changed significantly compared to the past, now that artificial Intelligence tools...
3 min read


The Rise of ‘Quiet Marketing’: How Subtlety is Outperforming Loud Branding in 2025
Author: Nafay MAOULIDA Date of Publication: 15.7.2025. The world got louder in 2025 — but successful brands got quieter. You'll no longer have to shout, “ Buy now!” on huge billboards and gaudy pop-ups. Rather, most brands are becoming part of the quiet art of quiet marketing — that's less loud, but true marketing, which whispers instead of yelling. And this isn't a case of “ transacting ” trust; this is a case of building them up over a long time by engaging emotive ima
4 min read


Why Your Backlinks Are Not Working in 2025: Hidden Issues and How to Fix Them
Author: Lana Sertić 1. Introduction A backlink is a link created when one website links to another . It’s important because it helps...
4 min read


Paid Advertising 101: Google Ads & Social Media Ads Explained
Author: Hugo Demay In 2025, online advertising is no longer an option, it's a requirement. Whether you're an enterprise, a startup, or a...
5 min read


Local Customer Journeys and Digital Marketing: Strategies That Work
Author: Giulia Pedrini Introduction In recent years, the concept of consumerism has been mentioned many times. This is because this...
5 min read


How to Master the Art of Self-Deprecating Humour in Advertising
The article is devoted to mastering the art of self-deprecating humour in brand advertising and provides examples.
3 min read


Exploring Various Marketing Strategies for Business Success
The article describes Exploring Various Marketing Strategies for Business Success.
3 min read


How does Artificial Intelligence influence Marketing?
Artificial intelligence (AI) is also quickly becoming a powerful tool in the marketing and advertising industry.
3 min read


Product Placement and the 80s: Stranger Things
details about strange things about product placement in 80s
3 min read


Privacy Policy in Marketing: All you need to know
All you need to know about privacy policy in marketing
3 min read


A Critical Look at Marketing From the Consumer's Perspective
Marketing the consumer's perspective
3 min read


From attractive food images to food influencer
In recent years food has had a crazy surge on social media. Actually, there are millions of shares, posts, stories and comments about food.
3 min read


Color Psychology in Marketing
Understanding the psychological effects of color can help create more effective and successful marketing campaigns. Read about that and more
2 min read


Five Ways to Make Money Online
The Internet is one of the world's most revolutionary inventions. Not only because it puts all the world's information at your fingertips...
4 min read


What is neuromarketing and what benefits does it bring?
The biggest challenge for marketers is to achieve the best possible results.
4 min read


Digital Marketing: The difference among SEM, SEA, SEO, SMM, SMA & SMO
Digital marketing is one of the most popular strategies in recent times and also one of the most effective.
2 min read
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