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Paid Advertising 101: Google Ads & Social Media Ads Explained
Author: Hugo Demay In 2025, online advertising is no longer an option, it's a requirement. Whether you're an enterprise, a startup, or a...
5 min read


Why should you target a specific group of customers?
When developing a marketing strategy, one of the first and most important steps is defining your target group.
3 min read


WHAT IS GREENWASHING?
Nowadays, 73% of consumers globally are looking for items that enable them to reduce their carbon footprints, according to a Nielsen survey.
2 min read
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