Author: Zoltán Kertai Introduction First of all, SEO in 2025 is evolving faster than ever , shaped by artificial intelligence, new search technologies, and changing user behavior. Moreover, traditional keyword-based strategies  are losing their effectiveness , which means SEO managers can no longer depend on the same old methods to achieve success. As a result, more and more professionals are starting to look beyond rankings and  focus   on the bigger picture of digital mark