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University Careers: Picking A Major at 18
At 18, standing at the crossroads of adolescence and adulthood, the weight of choosing a college major can feel like a burden. Among the endless university careers, the selection of the right one is a decision that looks intimidating. It carries implications for one’s future career, financial stability, and personal fulfillment. Indeed, the task is not without its complexities and challenges. The Paradox of University Careers: The Overwhelming Amount of Options One of the pr
3 min read


HR’s Role in Crisis Management and Business Continuity Planning
The role of human resources (HR) in crisis management and business continuity planning cannot be overstated in today’s dynamic corporate environment. HR professionals have a vital role in ensuring business resilience and workforce stability as firms deal with recessions, emergencies, and global pandemics. HR departments help organizations survive and recover from crises by combining tactical preparation, efficient interaction, and employee support. HR’s Foresight First and
3 min read


Digital Empathy: How to Manage Teams in a Hybrid World
Author: Lorenzo D’Amore The shift to remote and hybrid working has been revolutionary. It has radically transformed the way we collaborate, communicate and connect. While offering an unprecedented level of flexibility and innovation, this new era of work has also brought challenges to the fore, especially with regard to maintaining and developing fundamental, but often undervalued, skills that underpin team cohesion and productivity . This raises an important question: are ou
4 min read


Job Transitions: How do you deal with a professional change?
Author: Lorenzo D’Amore In recent years, the world of job has undergone an unprecedented evolution, driven by pandemics , geopolitical crises and technological acceleration, accelerating change and the demand for new professions and skills . In this scenario, however, people’s approach to work has also changed radically: today, more and more workers feel the need for a better work-life balance and for employment that has a positive impact on society and on their lives. Ca
3 min read


Inspiring Career Paths: Stories of Successful Professionals
Author: Lorenzo D’Amore Can you create a winning business or career path from scratch? I believe so. And I am not the only one. Through this article, you will be told the stories of some of the successful entrepreneurs who, through their minds and inventiveness, have made it. The aim is to ensure that these motivational stories and incredible growth paths can stimulate your creativity and spur you on to pursue your business with even more energy and positivity. The fundamen
4 min read


Influencer Marketing: A new brand strategy
Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people
3 min read


Well-Being: an innovative strategy for business success
Author: Lorenzo D’Amore In today’s work landscape, employee well-being is becoming an increasingly fundamental element for the growth and success of companies . But what do we mean when we talk about corporate well-being? In this article, you can explore this concept in depth, discovering how an increase in workplace well-being can improve productivity, satisfaction and even the growth of the company itself. Investing in employee well-being, in fact, not only helps create a
4 min read


Transforming the employee experience in the Metaverse
Author: Lorenzo D’Amore Technological progress is rapidly changing the way people work, creating the basis for increased productivity and freeing an increasing share of professionals from physical presence at work. In this context, the metaverse emerges as an innovative virtual environment that promises to revolutionize the way we work, offering a wide range of possibilities for improving the employee experience at work. The aim of this article is to examine how the metaver
4 min read


Human Resources beyond Paperwork: How People Professionals Shape the Future Workplace
Author: Marianna Komjati The New Face of Human Resources Today, people are professionals more than administrators . They build bridges between humans and organizations . Beyond all the paperwork, there is always a human who can understand the connections. A modern HR professional asks: Today, HR asks bigger questions than ever before. A modern HR asks, before acting. I show you some interesting and human-centered questions that you should ask once: How can we create m
3 min read


Flexible Erasmus Internships vs. Strict Ones: Finding the Balance Between Travel, Growth, and Career Goals
Author: Marianna Komjáti The main dilemma of the Erasmus Internship is where we should put the focus. Freedom or Focus ? Flexible Internship or strict ones? In my opinion, the best Erasmus experience combines personal freedom and professional growth. What is a flexible Erasmus Internship? Where your work schedule and tasks are flexible . You have remote or hybrid options as well. You can decide how you manage your own time. Which means you have more opportuniti
5 min read


5 Instagrammable Spots in Barcelona You’ll Love
Author: Natalia Ferková Barcelona is a city that is home to many people who have decided to change their lives. Many digital nomads work here, and Barcelona is also visited by thousands of tourists every day. Everyone can find something to enjoy here, whether it's Spanish food, architecture, the beach and sea, or just walking around the city. It's no surprise that it has become one of the most photogenic cities in Europe, loved by travelers, photographers, and content crea
4 min read


Beyond Costumes: The Marketing Magic of Halloween
Author: Jennifer Argenton Introduction Halloween is so much more than a night of trick-or-treating and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow businesses to engage with consumers, cap
5 min read


El Día de los Muertos: Tradition, Identity and Cultural Resilience
Author: Jennifer Argenton Introduction Colors, memories, and the belief that death is but a bridge come alive in Mexico every November 1st and 2nd . It is a day of festivity rather than sadness; it is a call to the souls of loved ones to come back and for the families to remember them in rich symbolism, food, altars, and stories. The streets fill with music and scents of marigolds as laughter dissolves boundaries between the living and the dead. This is a vibrant traditio
8 min read


Greenwashing or “False Marketing”? How not to fool consumers
Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why
2 min read


Green marketing: the new communication of sustainability
Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t
3 min read


Talent Acquisition vs Recruitment: The Main Differences
Understanding the distinction between talent acquisition and recruitment is crucial for any organization. Both approaches aim to hire employees but differ in strategy , focus , and execution . Recruitment is typically fast-paced , while talent acquisition takes a proactive , long-term approach. In this article, we examine the major differences , advantages , and best practices . What is Recruitment? Recruitment is centered on quickly filling open positions . It is a shor
5 min read


10 Essential Tips To Make Your Recruitment Agency Thrive
Author: Metka Volmajer As our population advances, education opportunities, traditional and alternative, grow. Therefore, the job market is getting more competitive by the day, which is where a recruiting business appears. The process is mutually beneficial, with the recruitment agency acting as a middleman. It is a much more difficult task than it seems; we created a list of guidelines for beginners, hoping to help recruitment start-ups see if they are on the right path
4 min read


Career Opportunities for International Business Economics Graduates
Earning a degree in International Business Economics opens numerous doors to a variety of exciting and diverse career paths. In today’s increasingly interconnected world, businesses need professionals who can analyze economic trends , comprehend global markets and navigate complex international business environments . However, this field offers many promising career opportunities for graduates. Although the options are plentiful, it’s essential to find a niche that aligns
3 min read


Leadership in Building Inclusive and Motivating Workplace
Author: Lorenzo D’Amore I n today’s era of rapid evolution and change, companies need to review their strategies , particularly with regard to leadership. Among the approaches that are gaining in importance is inclusive leadership , a model that offers not only equity but also improvements in business performance . This approach is not limited to the presence of different ethnic groups, genders or age groups in organizations, but also embraces the inclusion of people with var
4 min read


Artificial Intelligence in HR: Transforming Talent Selection
Author: Lorenzo D’Amore The world of work is constantly growing and evolving day by day. All this makes it important to be able to find the right balance between individual aspirations and business needs. In this regard, artificial intelligence is becoming increasingly important in the HR environment . This new emerging technology could in fact not only increase operational efficiency, but also offer several opportunities to ensure greater inclusivity and diversity within th
3 min read
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