Author: Al Aqmar Fadjelebas Introduction: Financial New Dawn Remember the old movies where a powerful Wall Street broker  yells into three phones? That fast-paced, profoundly human, and chaotic picture of finance  is changing irreversibly. Generative AI  drives this development, not new laws or market crashes. This technology —which can make art , write code , and have conversations —has exploded across almost every area  in recent years. But its emergence in the banking ind

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is

Author: Natalia Ferková When it comes to positioning  your brand in the marketplace, the key element is consumer perception . Have you ever wondered how big brands know exactly where they stand in the minds of their customers? The secret often lies in a marketing tool called a perceptual map . This simple but powerful marketing tool helps to visualize the brand's position through the eyes of the audience. A well-created perceptual map reveals not only where the brand stands b

Author: Marianna Komjati Understanding the target audience In the past, temporary employment agencies were the key to connecting employers and candidates . Their main marketing strategy  is based on newspaper ads, calls. Today, it’s not the way to find a talented recruit. Today, the competition is increasing across the internet candidates  and employers expecting faster and more personalized solutions. But how can we know what people prefer ? How can we seem more attractive

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising   is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing  is the new face of social consciousness and a genuine experience lef

Author: Magdalena Simova What are backlinks? Backlinks are very important for your website, whether you're writing a blog or running an e-commerce store. They are also important for SEO because browsers such as Google, Bing, etc., see them as a sign of trustworthiness. More high-quality backlinks mean a higher position in search engine results. What Are Link Farms? Link farms are websites that exchange links with each other without providing real content or value. Their only

Author: Natalia Ferkov á In today’s digitally saturated world , traditional travel marketing advertisements or messages often get lost. With many destinations, hotels, deals or experiences that are everywhere over the Internet, brands need more that just catchy slogans, nice website or pictures. Therefore, brands need to t ruly connect with their customers and mainly to stay in their minds. To success this strategy we know a special marketing tool, called storytelling .  It

Author: Martina Gortana Introduction Smartphones  have made communication faster, but less important. In fact, chat  apps have replaced...

Author: Gabriela Kalinová Introduction Pride parade  is a celebration of love and uniqueness, but also a demonstration for equal rights , respect, and an end to homophobia. Pride month  is celebrated in June  and celebrates all LGBTQ+  people. Pride Month is accompanied by several events  and ends with the Pride parade as the main event. The parade is held in many countries as a reminder of how many queer people there are and that they deserve equal rights and treatment. Thes

Author: Jennifer Argenton Introduction  Over the last few decades, sustainability  has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy  in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr

Author: Zoltán Kertai Introduction First of all, SEO in 2025 is evolving faster than ever , shaped by artificial intelligence, new search technologies, and changing user behavior. Moreover, traditional keyword-based strategies  are losing their effectiveness , which means SEO managers can no longer depend on the same old methods to achieve success. As a result, more and more professionals are starting to look beyond rankings and  focus   on the bigger picture of digital mark

Author: Lorena Milanović When people think of Generation Z , they often imagine a generation glued to their smartphones and other digital devices , making TikToks , Instagram posts, and following the latest trends . But behind the hashtags and memes lies a more serious reality that most older generations don't understand. Young people today are facing unique challenges that older generations didn't face when they were young. It can be said that it is precisely because of the

Author: Sagida Allioua The art of sensation: when marketing becomes an experience   It is not always the slogans  we remember. Sometimes it is the smell  that greets us in a store, a sound  that makes us smile, or the feel  of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your

Author: Marianna Komjáti Credibility  and  trust  are key factors. The success  of your crypto venture  and ultimately your own life depends on them. Scams  have made  investors  and users  increasingly skeptical .  So how can crypto startups  build a trustworthy brand  that people see as credible  and that earns their confidence , even in a world full of online fraud?! Identifying Your Brand in Web3 With Web3, your digital wealth is yours rather than being controlled by larg

Author: Jennifer Argenton Introduction To start, we need to define what nation branding  is. Nation branding refers to the intentional application of branding techniques and marketing strategies  to a country to build a positive international image  and achieve specific goals, such as attracting foreign investment, building up tourism, stimulating trade, and attracting human capital. This plan structures and promotes a country's identity, culture, and values to the world, cre

Author: Natali Ferkova One of the main   marketing strategies  when starting a business is definitely creating marketing personas . This helps to understand the target audience , connect with customers, and save time or money by focusing your marketing efforts where they will have the most impact. Marketing personas  represent the ideal fictional representation of your customer created based on the market research and data analysis.  However, creating marketing personas  doe

Author: Edanur INTRODUCTION As our world continues to globalize  and the investment  landscape rapidly changes, investors  are focusing not only on increasing their earnings but also on protecting them legally  in the most efficient way. In this regard, " tax-friendly countries " are a key consideration for experts and entrepreneurs . These countries can offer critical advantages for those seeking to keep their tax rates low, utilize their capital  gains more effectively, and

Author: Magdalena Simova A startup is a starting firm or business that focuses on innovative products or services and often uses modern technology. Since it´s a company in its early stages, it needs to become visible in the market. This creates space for other techniques to reach potential partners. Not just cold emails. Proactive outreach  helps startups discover new contacts. Instead of waiting, they take initiative and create their own opportunities. We´ll take a look at h

Author: Gulkhar For small businesses, SMART marketing  is the secret tool to compete with big players in the market. Nowadays, tight budgets push startups to be creative and succeed. But the SMART marketing framework is a strong advantage when starting a new business . This article will explore how newly opened brands can use SMART digital marketing tips to have steady growth. Understanding the SMART Marketing Framework Before diving into how each element of SMART marketing

Author: Jennifer Argenton Introduction  Did you know that the average adult spends over 7 hours a day staring at devices like smartphones, computers, and social media? All-day, every-day connectivity  is affecting our work life and personal life and even as a whole without even realizing its real impact. Technology  makes us productive and allows us to communicate globally but comes with distraction, stress, and shrinking attention spans . With this, digital detoxing  as a se