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TikTok influencer marketing vs traditionalmarketing

Updated: Apr 3

Author: Veronica Agapanti

Publication date: 21.03.2024

Traditional marketing channels including television, radio, and print have long been used in advertising. However, the rise of social media has provided a tempting alternative: TikTok influencer marketing. Influencer marketing, unlike traditional marketing, uses social media celebrities to promote products or services, providing a more personalized and engaging experience.

What is Traditional Marketing?

Traditional marketing is conveying your product or service to customers using traditional media. Traditional marketing helps you to establish a relationship with your target audience that will serve as a point of reference throughout your organization.

Conventional marketing has the benefit of allowing you to directly reach big groups of people at a low cost and in a timely way. This generates more purchases since it draws attention to your brand.

Benefit of Traditional Marketing for your Brand

Despite the digital era, classic marketing strategies remain valuable. Television and radio

advertising have a vast reach and may instantly touch a huge audience, businesses who are familiar with old ways can generate credibility and trust more easily.

Traditional marketing has ability to target certain demographics and it helps reach the most relevant audience for products or services.

What is Influencer marketing on TikTok?

Influencer marketing is a sort of marketing in which firms promote their products or services through key opinion leaders, often known as influencers. Posting material on social media sites like Tiktok, Instagram, Twitter, Facebook, and YouTube is one way to do this. This style of advertising seeks to raise brand recognition among customers who have already interacted with your brand on various channels.

Benefits of TikTok Influencer Marketing for Your Brand

TikTok influencer marketing has emerged as an effective method for firms looking to enhance brand awareness and revenue. This approach's targeted and personal nature, along with influencers' established trust with their followers, promotes a more genuine connection with potential buyers.

Brands may deliberately collaborate with influencers to reach a highly engaged audience, increase website traffic, and improve overall engagement and conversion rates. You can increase the brand awareness, audiences that see an influencers' material on TikTok are more likely to believe the message being conveyed than those who don't.

The mechanics of TikTok influencer marketing

TikTok influencer marketing takes use of the platform's unique environment by employing influencers with a large following. Brands collaborate with influencers to generate content that promotes their products or services in an authentic and engaging manner. Unlike traditional advertising, TikTok influencer marketing focuses on generating relevant, shareable content that connects with the target demographic rather than selling directly.

Cost Comparison: between TikTok Influencer Marketing vs Traditional Marketing

TikTok influencer marketing and traditional marketing costs can vary substantially based on a variety of criteria, including audience size, content style, and advertising location.

TikTok Influencer Marketing: On average, businesses may anticipate to pay between a few hundred to thousands of dollars for a single TikTok influencer post, depending on the influencer's audience size and engagement rates.

Traditional Marketing: The cost of a single television commercial can range from a few hundred dollars to thousands of dollars, depending on the time slot and network picked. Similarly, print advertising in magazines and newspapers can cost anywhere from hundreds to thousands of dollars per advertisement, depending on the publication's distribution.

TikTok Influencer Marketing or Traditional Marketing?

Businesses may struggle to decide between TikTok influencer marketing and traditional marketing. Here are some elements to consider when determining which marketing approach is appropriate for your brand:

Target audience

Understanding your target is critical when deciding on a marketing approach. If your target audience is largely young people, TikTok influencer marketing may be more effective because of the platform's younger user demographic. On the other hand, if your target audience is more diversified in terms of age or demographics, traditional marketing approaches may be more appropriate.


TikTok influencer marketing can be less expensive than traditional marketing approaches, but it may not be the ideal option for firms with limited resources. Traditional marketing strategies may typically be adapted to a specific budget, allowing for more cost control.

Marketing Goals

TikTok influencer marketing may be an effective method for increasing brand recognition and driving website traffic. If you want to reach a large number of people and improve sales, traditional marketing approaches may be more effective.


Both traditional marketing techniques and TikTok influencer marketing can effectively promote your company; Influencer marketing on TikTok may be more focused and economical, especially for companies trying to establish a younger following or increase brand recognition.

However, for firms with a greater marketing budget and a wider target audience, traditional marketing techniques may be a better fit. It is crucial to carefully weigh your target demographic, marketing objectives, brand image, and available resources when deciding between these two strategies.


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