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Pros and Cons of Robo-Advisors

Updated: Jan 26

The author Izabela Szkaradek of the article:" Pros and Cons of Robo-Advisors".

Publication date: 22.11.2023

What are Robo-Advisors?

Robo-advisors are an innovative way to automate portfolio management based on various factors. These are age, risk preference, and goals. Digital investment platforms handle the entire investment process. With lower fees than human advisors, robo-advisors claim to provide unbiased and efficient returns through algorithmic analysis. So, it's a great option for those who want to invest without spending too much time managing their portfolio.

Advantages of Robo-Advisors

Robo-advisors offer several advantages, revolutionizing traditional investment approaches. There are 5 pros below:


 affordable investment option

Robo-advisors provide an affordable investment option with low fees, ranging from 0.25% to 0.75% of invested assets annually. This is in contrast to the 1% Assets Under Management (AUM) fee that is commonly charged by traditional financial advisors.


diversified portfolios across various assets

Regardless of the investment amount, robo-advisors ensure diversified portfolios across various assets and regions. They minimize reliance on a single investment for success and spreading risk. Compared to traditional wealth management services, robo-investing platforms leverage computer-driven analysis.

Cutting-edge Strategies

 efficient investment products

A lot of robo-advisors employ robust investment models based on Nobel Prize-winning theories. They aim to maximize returns while minimizing risk. These algorithms incorporate cutting-edge portfolio research. They also adhere to best practices in investment theory to create well-informed and efficient investment products.

Investing Accessibility

accessibility with low minimum investments

Robo-advisors offer accessibility with low minimum investments. They allow investors to start with as little as $1,000 or even as low as $500, depending on the platform. However, some may impose higher minimums or restrict certain features like tax-loss harvesting to accounts with larger balances.

Tax-loss Harvesting

a range of valuable features

Robo advisors have become increasingly popular for their ability to offer a range of valuable features, including tax-loss harvesting. This strategic approach involves selling underperforming investments to generate losses. They can then be used to offset taxable gains elsewhere in your portfolio. By doing so, you can reduce your tax bill and keep more of your investment returns.

Disadvantages of Robo-Advisors

While robo-advisors present innovative solutions, they come with certain drawbacks that investors should consider. Below there are 3 biggest cons of this solution.

Personalization Constraints

Robo-advisors configure portfolios

Robo-advisors configure portfolios based on risk and goals, but they lack personalization for individual money issues. Financial planning software allows goal adjustments but doesn't offer customization, like excluding specific stocks. This gap may drive investors to seek the tailored guidance of human advisors.

Limited Human Interaction

Limited Human Interaction

Robo-advisors offer solid customer service but lack the expert advice of traditional financial advisors. Financial professional access may come with an extra cost. The online-only nature means no in-person branch visits. It could potentially disadvantage those seeking emotional support during market fluctuations.


exclusion of more complex strategies

Robo-advisors are limited in their ability to execute advanced investment strategies like buying individual stocks. Most robo-advisors construct portfolios from a predefined set of securities, typically ETFs. This excludes more complex strategies and a broader range of asset classes that some investors may desire.


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