Author: Margarita Petropoulaki
Date of Publication: 17/06/2023
Everyone knows that the most important step after actually making a brand, is to create its digital appearance. Nowadays a mass amount of the worldwide population proceeds to online purchases. But even if this is not the case for some, any person alive uses the internet to inform and research products. Under these circumstances, making your online page appealing to the public means maximising your brand’s potential!
Before anything, as a business owner or a marketing manager you need to be aware of some top metrics. These can help you analyse your website’s successes or failures and are extremely useful to you. This is because they give you insights of the number of visitors that interact with your page. What’s more, they can indicate the frequency of which they do, for how long they do, as well as the way in which they landed on your website.
Website Metrics to help you grow your webpage
Let’s take a look at the basic metrics you should have in mind:
1. Return website visitors
This rate indicates the number of the people who visited your page and keep coming back.
Why should you have this in mind?
It’s simply the most direct way to know the popularity of your site. Also, it gives a first clue on how successful your SEO and marketing strategies are. As this is the most basic indicator, you need more clues to create a more complete picture.
2. New website visitors
As the name of the metric shows, this rate counts the new clicks on your page.
Why should you have this in mind?
This metric will have you consider the strategies you have to imply for improving your brand’s awareness.
TIP! If you find these metrics on the low, it’s a good idea to start approaching the public in more direct ways. What about email marketing?
3. Average pageviews per session
This indicator gives the picture of how many pages of your website a visitor browsed.
Why should you have this in mind?
A higher number of pages browsed means the visitor finds your content interesting and helpful. Of course, page browse depends also on the number of pages a website provides. Therefore, you should always keep your mind open on the information given.
4. Average time on page
As the title already shows, this index counts the time spent in each page of the website.
Why should you have this in mind?
This metric can simply help you understand the needs and preferences of your audience. Not only does it relate to the content but also the appearance of your pages.
TIP! If you want to increase the average time spent on your pages, consider making your text content easier to read. What about adding some multimedia content as well?
5. Average session duration
This shows how long the visitor was active on your page.
Why should you have this in mind?
Knowing that, can help you decide the true engagement in the content you provide.
TIP! If you find yourself wondering why this rate is going down, just keep in mind the metric counts the time that the visitor is active throughout the session. This means he needs to be clicking! Maybe add some links and redirects to help it grow?
6. Top traffic sources
This rate informs you what kind of references made your visitors end up on your site. They could be searching engine results, social media ads, emails etc.
Why should you have this in mind?
It can help you decide which platform and strategy works best for your product.
7. Conversion rate
This rate displays how many people completed a task on your page. For example, you may have a survey or a quiz going on.
Why should you have this in mind?
Main reason is you want to make sure your audience is being engaged with all the media you provide.
TIP! To improve the conversion rate, it’s time to look closer to your CTA’S (Call-to-Action buttons). Decide how you could more successfully present them!
8. Bounce rate
This indicator shows the ratio of those who left your page, compared to the total traffic rate. This means they clicked the exit button, which means we want to keep this rate low!
Why should you have this in mind?
A high bounce rate will affect your SEO and make the website appear lower on the search engine results.
TIP! Where to begin from? Consider improving your page’s navigation, your targeting, your content, or all of that!
9. Device sources
This shows the type of devices your visitors use to access your page. It can be a cell phone, a tablet or a laptop.
Why should you have this in mind?
Of course you need your website design to meet the needs of all types of screens possible.
10. Top exit pages
This indicator is for the pages that were last seen by the visitor before they abandon your site.
Why should you have this in mind?
Mainly, you want to check if there is anything wrong with the page that led the person to exit the site.
Of course, there are more website metrics you can use to draw conclusions about your audience engagement. But with these top metrics you can have a good start for decision making.
Free online tools for you
A. Similar Web
Similar Web is a web analytics tool that's mostly focused on traffic information. The most important feature of this website is that whatever you are looking for there, you can compare it with competitor’s rates. And how will you find your competitors? There is a separate section analysing which your competitors are, together with valuable information about their website’s traffic.
Other useful information you can find in this site are your total visits, bounce rate, average visit duration, pages per visit and many more. Furthermore, you can get a clear image of the traffic sources and referrals. With all this information, you can definitely gain a lot of inspiration for creating your next marketing steps and touch up your website.
You can find Similar Web by clicking here: https://www.similarweb.com/
B. Webgrader
Webgrader will provide you with a general analysis of your webpage’s performance and SEO punctuality. It gives you tips on what is working and what is not working well. Also, it shows needs to be changed about things such as: your page size, speed, content plugins, meta description and many more. Plus, it gives you a review of your page’s mobile appearance. Finally, you can find the list with all the advice for making your page a better experience!
You can find Webgrader by clicking here: https://website.grader.com/
C. SEOptimer
SEOptimer is another reporting platform which grades things like your webpage’s SEO, usability and performance. What’s more, it gives you an insight into your social media presence and usability. Its review is more detailed and you get a recommendations list to improve your rankings and online appearance.
You can find SEOptimer by clicking here: https://www.seoptimer.com/
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