3 minAdvertising on social media: Tips to knowIn view of the number of users, companies have seen the potential of social networks, specifically in the area of advertising.
3 minProduct Placement and the 80s: Stranger ThingsProduct placement is a form of pull communication. It's goal is to place a product almost naturally in a movie or TV production.
3 minGreenwashing: The Coca-Cola CaseMany companies are improving their public image without taking concrete actions to reduce the environmental impact of their products.
3 minWhat is Event Marketing and how can it boost your brand?ou know what people remember most? Surprisingly, it's not viral videos or funny gifs. People always remember longest what they actually..