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3 min read
10 way to upskill your marketing & sales team
The business's engine has sales and marketing departments. In fact, they are in charge of exploring new growth prospects and producing leads

4 min read
Niche Marketing for Business
Niche marketing is a specific marketing that consists of targeting a specific part of the population which is called a niche group.

3 min read
Multichannel vs Omnichannel: What's the Difference and Which One Should You Use?
Author: Alessandra Casagrande Connect with Alessandra Date of Publication: 20/04/2023 As the world becomes increasingly digital,...

3 min read
The Ethics of Neuromarketing: Balancing Consumer Privacy and Business Interests
Neuromarketing is a field of marketing research that uses neuroscience techniques to
understand consumer behavior and preferences.

3 min read
How Strong is Your Personal Brand
Personal branding and tips to understand its level

2 min read
Privacy Policy in Marketing: All you need to know
All you need to know about privacy policy in marketing

3 min read
10 Best Practices for Managing a Company LinkedIn Page
All you need to know about managing LinkedIn page


3 min read
Greenwashing: The Coca-Cola Case
The Coca-Cola Case and Greenwashing. Its impact


3 min read
Exploring Wanderlust: Travel Insights
Travel trends, destinations and expenditure


3 min read
A Critical Look at Marketing From the Consumer's Perspective
Marketing the consumer's perspective


3 min read
Lovemarks: The future of branding
Future beyond brands


4 min read
How to create a marketing inbound campaign
Inbound marketing campaign is a content-driven activity with the goal to attract new leads (potential customers) to your business.


3 min read
Reverse Marketing: Don't read this article
Reverse Marketing refers to that set of communication strategies that overturn the traditional approach toward the consumer.


3 min read
From attractive food images to food influencer
In recent years food has had a crazy surge on social media. Actually, there are millions of shares, posts, stories and comments about food.

2 min read
Looking ahead: the marketing skills you should acquire in the next 10 years
A few years ago, it did not need so much to become a good marketer. But now the marketing landscape is rapidly changing.


4 min read
Useful Online Tools For Digital Marketing
Digital marketing has become an essential aspect of business success, as the majority of consumers spend more time online.


2 min read
How to avoid pinkwashing on women’s day
On the 8th of March of every year, basically, all the marketers tend to speak up about women’s force, abilities, and achievements


3 min read
TikTok trends as a free promotion for destinations
TikTok has become one of the most popular social media platforms in recent years, with millions of users across the globe.

2 min read
Revolutionizing Marketing and Product Development with Howard Moskowitz and Campbell's Soup
Campbell's turned to marketing expert Howard Moskowitz with the goal of increasingsales of their product.

3 min read
The benefits of using Twitter for business
Twitter makes it easy for customers to reach out to brands and provide customer feedback.
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